A Man Named Tierwater
Tierwater is a 75 year old disillusioned divorced ex-con living in California. He works for a singer, Mac, preserving some of the last surviving animals of several species in order to initiate a captive breeding program at some later point in time. In 2001, his only daughter, Sierra, died as a martyr to the environmental cause. Until 2025, the climate has drastically changed as a result of global warming. Due to habitat loss, many animal species become extinct. The flora has also considerably suffered. Many foods, including beef and eggs are no longer readily available. Strong wind has become an everyday companion of the inhabitants.
One day, the rain and wind destroy the animal's cage and Tierwater lost the only surviving lion. It attacks Mac and his employees. It was shot and becomes extinct. He loses his job and decides to start a new life with his wife Andrea, who lives separately for almost 25 years. They move to secluded forest in the mountain. Despite of the gloomy history of his life, Tierwater still holds a glimmer of hope that life (and the world) will soon be like 30 years before.
Boyle's novel 'A Friend of the Earth', 2000
Green is Cool
Take advantage and make profit from emerging market condition while helping the environment and future generation.... WHY NOT?
In the early 1970s, there was recognition that human activity was having a significant impact on the ozone layer. Towards 1990, organizations such as Green Peace and Friends of the Earth highlighted the continuing problems with the ozone layer and the increased incidence of 'natural' disasters. In 2000s, consumers and governments became more aware of the economic costs of environmental mismanagement.
During this time, scientists and environmentalists gained more access to communicate with larger audience via technology (web, blogs, online journals etc) resulted in the growth of humanity awareness, consciousness and actions. Now with the increase of awareness and concern, people consumption patterns have been changed… and now green has become a new trend of living...
It is easy being green
We believe that businesses and brands should be aware and responsible to improve environment. However, it should be done in ethical ways. Being green is not just about making a green product, doing an environmental campaign and celebrating earth hour. Beyond that, being green is about changing our daily behaviour. Every single element of the company and its operational should contribute to the movement.
How? Find out more in our Green-T Blog. Share stories and get interact with other businesses and markets. Also, find out what your costumers say about you!